Rakuten Mobile Ranks First Overall in 2025 ORICON Customer Satisfaction® Survey of Mobile Carriers for Third Consecutive Year

Tokyo, December 1, 2025 – Rakuten Mobile, Japan’s newest and most modern mobile network, today announced that it has been awarded first place overall in the 2025 ORICON Customer Satisfaction® Survey of Mobile Carriers conducted by Oricon Inc.

Rakuten Mobile secured the top spot in eight out of nine categories and also ranked first in the new Family Discount Plans and Senior Plans categories^*1. This year marks the third consecutive time Rakuten Mobile has received the overall first-place award, following 2021, 2023 and 2024 and the fifth year in a row it has ranked first in the Pricing Plans category^*2.

Rakuten Mobile ranked first in the following eight categories: Contract Sign-Up Process, Promotions & Campaigns, Ease of Initial Setup, Pricing Plans, Device Lineup, Usage Fees, Customer Support and Supplemental Services. Rakuten Mobile also received the highest rating in the Willingness to Recommend and Willingness to Continue categories, continuing last year's winning results^*3,4.

2025 ORICON Customer Satisfaction® Survey of Mobile Carriers: Overall Ranking

2025 ORICON Customer Satisfaction® Survey of Mobile Carriers: Category Rankings

2025 ORICON Customer Satisfaction® Survey of Mobile Carriers: Plan Segment Rankings

In 2025, in response to the burden on households caused by rising consumer prices, Rakuten Mobile has rolled out various services and campaigns to support customers' financial well-being. The Respect for Seniors campaign, launched in June, offers the Rakuten Saikyo Plan effectively free for one year, with unlimited 15-minute calls for six months to customers aged 65 and over^*5.

Additionally, a new plan titled Rakuten Saikyo U-NEXT was launched in October, offering customers unlimited data combined with U-NEXT’s premium video content, including sports, movies, dramas and concert performances, as well as magazines and children's books. The plan is available for 2,980 yen per month (3,278 yen including tax) until the end of January 2026, and 3,980 yen per month (4,378 yen including tax) from February onwards^*6.

Furthermore, starting this year, Rakuten Mobile began offering customers the latest devices from Nothing, a U.K.-based company attracting attention for its innovative designs and technology, and the Google Pixel series. By offering a wide range of device choices, Rakuten Mobile has improved customer satisfaction with its product lineup. By utilizing campaigns and Rakuten Mobile’s device trade-in program, customers can access the latest products at even more affordable prices.

Rakuten Mobile will continue enhancing its services to provide even more customers with convenient and affordable mobile services.

Rakuten Mobile Official Website
https://network.mobile.rakuten.co.jp/

Overview of 2025 ORICON Customer Satisfaction Survey of Mobile Carriers
Conducted by: Oricon Inc.
Survey method: Online survey
Survey period: July 29 – August 22, 2025
Sample size: 7,740 people
Minimum number of respondents: 100 people or more
Number of companies surveyed: 4 companies
Type of company: Companies that own their own mobile network and provide communication services directly under their own brand
About survey respondents: Gender: Unspecified; Age: 15-84 years old (excluding junior high school students); Region: Nationwide
Conditions: Individuals who meet all of the following conditions:

1. Have newly contracted, changed models, or switched carriers for a smartphone or feature phone since 2024 and are currently using it as their main device.
2. Have been using the service continuously for at least one month.
3. Were involved in the selection of the service.
4. Are aware of the service fees (excludes corporate users)

Official site: https://life.oricon.co.jp/rank-mobile-carrier/  (*Japanese page)

Notes
*1 2025 ORICON Customer Satisfaction Survey of Mobile Carriers Ranking
https://life.oricon.co.jp/information/894/ (*Japanese page)
*2 2025 ORICON Customer Satisfaction Survey of Mobile Carriers Pricing Plans Ranking
https://life.oricon.co.jp/rank-mobile-carrier/evaluation-item/plan.html (*Japanese page)
*3 Willingness to Recommend is calculated based on respondents' evaluation of how likely they are to recommend the company's services to friends and acquaintances, summarized into four levels, and the percentage calculated from the results.
*4 Willingness to Continue is calculated based on respondents' evaluation of how likely they are to continue using the company's services, summarized into four levels, and the percentage calculated from the results.
*5 “Essentially” refers to the price when using less than 3GB per month on the Rakuten Saikyo Plan and when the family discount and Senior Program is applied, taking into account points awarded at a later date upon fulfilling campaign conditions, and differs from the actual amount paid.
*6 Communication speed may be controlled to provide fair services. In addition, the speed may decrease depending on the environment.

*U-NEXT and the U-NEXT logo are trademarks or registered trademarks of U-NEXT Co., Ltd. Nothing is a registered trademark of Nothing Technology. Google Pixel is a trademark or registered trademark of Google LLC. Product names and service names listed in this press release are generally trademarks or registered trademarks of their respective companies. In the trademark notation of each company in this press release, trademark symbols such as ™ and ® may be omitted.