Rakuten Mobile Surpasses 10 Million Subscribers

Tokyo, December 25, 2025 – Rakuten Mobile, Japan’s newest and most modern mobile network, today announced that its total number of subscribers has surpassed 10 million as of December 25, 2025^*1. Thanks to strong support from customers and business partners, Rakuten Mobile has achieved 10 million subscribers in only 5 years and 8 months since its full-scale commercial launch in April 2020.

To coincide with this major milestone, Rakuten Mobile will launch a commemorative campaign, offering special benefits to customers in appreciation of their continuous support. The campaign will be on the company’s official social media channels and Rakuten Mobile shops nationwide^*2.

10 Million Subscribers Celebration: New Year Lucky Draw Campaign
Campaign winners will be randomly selected from among participants who follow Rakuten Mobile's official X account, repost the campaign post and join the lucky draw contest. Winners will receive prizes such as a Rakuten Mobile original Daruma doll, a gold replica SIM card or Rakuten Points.

10 Million Subscribers Celebration: Rakuten Mobile Shop Estimate & Apply to Share in 10 Million Points Campaign
This campaign will share 10 million points among participants who conduct a price estimate and apply for Rakuten Mobile at a Rakuten Mobile shop^*3. From January 15, 2026, Rakuten Mobile will distribute limited-edition Okaimono Panda stickers, with a special design celebrating the 10 million subscribers, at all shops^*4.  

Rakuten Achieves 10 Million Subscribers Official Page
https://network.mobile.rakuten.co.jp/feature/why-rakuten-mobile/ten-million/

The Rakuten Mobile official site has launched a dedicated page celebrating the achievement of 10 million subscribers. This page hosts details on the various celebration campaigns and testimonials from Rakuten Mobile customers. Please be sure to visit.

Mickey Mikitani, Chairman and CEO of Rakuten Group, said, “Rakuten Mobile has reached a significant milestone by surpassing 10 million subscribers. We sincerely appreciate the support of each and every one of our customers and the cooperation of all our partners, who made this success possible. Since entering the mobile carrier business with the goal of democratizing the mobile market, we have relentlessly pursued disruptive innovation. Today’s achievement is a new starting line, we remain committed to delivering even more enjoyable and convenient services that enrich our customers' lives."

Rakuten Mobile Timeline (milestones)
Rakuten Mobile provides mobile communication services backed by revolutionary technology. 

January 2018: Rakuten Mobile Network, Inc. (now Rakuten Mobile, Inc.) established.
February 2019: Successful demonstration of the world's first end-to-end, fully virtualized, cloud-native mobile network.
October 2019:  Rakuten Mobile launches services as a mobile network operator (MNO).
April 2020: Full-scale commercial launch of 4G mobile carrier service. "Rakuten UN-LIMIT" service begins.
September 2020: Commercial 5G services launched.
February 2022: Rakuten network area 4G population coverage rate surpasses 96%, approximately 4 years ahead of schedule^*5.
January 2023: Rakuten Mobile launches mobile services for enterprise customers.
June 2023: New "Rakuten Saikyo Plan" with unlimited high-speed data usage^*6 announced.
June 2024: Launch of commercial services using the 700 MHz “Platinum Band.”
October 2025: Launch of "Rakuten Saikyo U-NEXT" service.
December 2025: Rakuten Mobile surpasses 10 million subscribers.

Rakuten Mobile will continue to accelerate technological innovation and leverage customer feedback to improve services, as it commits to delivering best value.

Notes
*1 The 10 million includes Rakuten Saikyo Plan, Rakuten Saikyo U-NEXT, Rakuten Saikyo Plan Business, Rakuten Turbo, Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE) service customers as of December 25, 2025. The number of subscribers in this press release includes BCP customers. The total number of subscribers, excluding BCP lines, for MNO, MVNO and MVNE combined is 9.91 million. The number of MNO subscribers (excluding BCP, MVNO and MVNE) is 9.14 million.
*2 This campaign may be subject to content revision, suspension, or delay without prior notice. Please be duly advised. In addition, campaign periods vary depending on each campaign. Please check the campaign page for details on participation conditions and benefits for each campaign.
*3 Maximum of 100 points per person. Rakuten points awarded are limited-time points and will be awarded around the end of March 2026.
*4 Maximum of one benefit per person. Please be advised that distribution will end when supplies run out. In addition, some stores are excluded from this offer.
*5 Relative to the end of March 2026 target for “96% 4G population coverage” outlined in the fourth generation mobile communications system (4G) special base station deployment plan (1.7 GHz) approved by the Japanese Ministry of Internal Affairs and Communications. The population coverage ratio is calculated based on the number of the approximately 500m zones used in the national census in which communication is possible in more than 50% of the area covered.
*6 Speeds may decrease due to factors like network congestion, equal service provision or environment.

*U-NEXT is a trademark or registered trademark of U-NEXT Holdings Co., Ltd. Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.