Rakuten Mobile, Inc. (hereinafter "Rakuten Mobile" or "we") will utilize information about you (i.e., the customer) such as your sex, age and web browsing history to the extent necessary for fulfilling the following purposes of use in compliance with the Guidelines for Behavioral Targeting Advertisements established by the Japan Interactive Advertising Association (JIAA).
Use of behavior history information
Opting out of distribution of advertisements and inquiry counter
We will collect your website browsing history, purchase history, etc. as well as information that can be useful for analyzing your interests and tastes by accumulating such history, etc. (hereinafter "behavior history information"). Behavior history information includes information automatically collected through cookies, etc. (including web beacons, unique identifiers and other technologies; hereinafter, collectively, "cookie technologies") but excludes information from which you are identifiable as an individual and information subject to secrecy of communications.
Specific examples of behavior history information collected by us are as follows. Such information will be stored as your personal information only if you log in to your account.
We will use behavior history information for the following purposes.
|Purpose of use|
1. To provide you with advertisements, promotion and marketing content*:
2. To improve and provide services and develop new services:
|3. For investment analysis:
|4. To prevent and mitigate fraudulent or illegal activities:
* Cross-Device Cookies and Their Use
Even in cases where you use our websites across multiple browsers and environments, in order for us to seamlessly provide the advertising considered to be appropriate for you, we may link various identifiers (including cookie ID, ADID/IDFA, IP address, etc.) to you. By doing this, we may check or make guess for matches of the different browsers or environments you use in order to deliver the appropriate advertising for you.
In addition, there may be cases where we also receive cross-device information from partnering third parties within the extent permitted under the applicable laws and regulations.
1) Provision of information to Rakuten Group
Comprised of Rakuten, Inc. (hereinafter "Rakuten") and its subsidiaries and affiliates, the Rakuten Group provides many different kinds of services. We may provide behavior history information to the Rakuten Group as follows, to enable you to use such Rakuten Group services in a convenient and comfortable manner.
2) Provision of information to other third parties
In addition to 1), when we outsource all or part of our operations relating to advertising and promotion, we may provide behavior history information retained by us to the outsourcee.
Behavior history information will be stored for a period of three (3) years from the time of collection and deleted without delay after the purpose of use has been fulfilled.
We will appoint a "Information security manager," through whom employees, etc. who handle behavior history information will be supervised in order to execute security control action in accordance with this Handling of Personal Information for Advertising and Promotion and internal regulations.
If you have any inquiries about behavior history information or would like to make a request to stop your behavior history information from being used, please contact the following inquiry counter.
Rakuten Mobile Communication Center
Operating hours: From 9:00 to 20:00 (open seven days a week, 365 days a year)
Revised: April 8, 2020