Handling of Personal Information for "my Rakuten Mobile" Application

  • *The original of this policy shall be in Japanese and an English translation is for reference purpose only

Rakuten Mobile, Inc. (hereinafter "Rakuten Mobile" or "we") hereby sets forth the privacy policy for handling user information* including personal information about you (i.e., the customer) in the smartphone application provided by Rakuten Mobile named "my Rakuten Mobile" (hereinafter "App") as follows (hereinafter "Policy").

* User information refers to all information about you, i.e., the customer who uses the service.

1. User information to be gathered, method of gathering and purposes of use

In order to fulfill the following purposes of use, we will obtain user information automatically or based on what you input through the App.

Purpose of use User information Method of gathering
Authentication, identification and realization of automatic log-in to service after logging in for the first time AuthToken (authentication ticket), cookie (randomly-generated ID), device ID Automatically obtained by the App
Rakuten ID and password Obtained by your input
Provision and operation of services and functions of my Rakuten Mobile Rakuten ID, information linked to Rakuten ID*1 Obtained by your input
Operations to provide information that helps improve services, research and analysis of usage status of the App or services, improvement of the App or services Device ID, usage and configuration status of the App, browsing history, purchase history, geolocation information (GPS geolocation information, wireless access point (WAP) geolocation information, geolocation information estimated by using base station information and/or Bluetooth geolocation information with an accuracy in the range of around a couple of meters; hereinafter the same)*2, advertisement ID*3, device usage information Automatically obtained by the App
Rakuten ID, information linked to Rakuten ID*1 Obtained by your input
Implementation of questionnaire surveys/campaigns and drawing of lots and shipment of prizes related to such surveys/campaigns Name, address, phone number, email address, sex, date of birth, etc. Obtained by your input
Troubleshooting-related operations such as dealing with equipment faults, system failure and service-related incidents Usage and configuration status of the App, browsing history, purchase history, geolocation information*2, device ID Automatically obtained by the App
Rakuten ID and password, information linked to Rakuten ID*1 Obtained by your input
Operations related to customer inquiries Description of customer inquiry, e.g., phone number, email address, device model name, operating system information Obtained by your input

*1 Name, address, phone number, date of birth, sex, email address, description of service currently under contract, Rakuten ID log-in information, customer registration information, etc.
*2 If permission to transmit geolocation information is turned off in your mobile phone settings, geolocation information will not be transmitted. Unless we have obtained your consent, or unless it is predictable that your geolocation information will be obtained/used judging from the context, we will use the geolocation information that we have obtained in a sufficiently anonymized state and will not use it in a manner linked to personal information.
*3 Individuals are not identifiable by advertisement ID. You can configure the settings to cease the transmission of advertisement ID in the device's settings menu.

2. Alteration of purposes of use

In cases where any purpose of use of user information is to be altered, the purpose of use shall not be altered to the extent that the pre-altered purpose of use is reasonably deemed to have become irrelevant.
Of note, in cases where such user information is to be used beyond the extent necessary for fulfilling the purposes of use referred to above, we will clarify the purpose of use and obtain your prior consent each time.

3. Third-party provision

1)Provision of information to Rakuten Group

Comprised of Rakuten, Inc. (hereinafter "Rakuten") and its subsidiaries and affiliates, the Rakuten Group provides many different kinds of services. We may provide information to the Rakuten Group as follows, to enable you to use such Rakuten Group services in a convenient and comfortable manner.

  • a.Scope of Rakuten Group
  • The Rakuten Group consists of Rakuten and its subsidiaries and affiliates. Click here for the list of major Group companies.
  • b.Purpose of third-party provision and personal data to be provided
  • The purpose of third-party provision of personal data to the Rakuten Group and the scope of personal data to be provided are as described in the table below.
Purpose of third-party provision Personal data to be provided
Provision, operation and management of Rakuten Membership and Rakuten Super Points Device ID, Rakuten ID, information linked to Rakuten ID*1, browsing history, purchase history, device usage information
Contract screening (Operations related to contract screening and credit examination, etc. for Rakuten Group services) Device ID, purchase history, Rakuten ID, information linked to Rakuten ID*1
Operations related to marketing and advertising activities, use of behavioral targeting advertisements Usage and configuration status of the App, device ID, information linked to Rakuten ID*1, browsing history, purchase history, geolocation information*2, advertisement ID*3
Improvement and provision of services and development of new services:
  • Improvement and provision of existing services and research and development related to new services of Rakuten Group
  • Research and analysis of usage status and purchase history of Rakuten Group services, and provision of necessary information
  • Questionnaire surveys, analysis and utilization of customer satisfaction and evaluation, customization of service and construction of system for providing information for a specific purpose (e.g., recommendation of products)
Usage and configuration status of the App, device ID, browsing history, purchase history, geolocation information*2, advertisement ID*3, cookie (randomly-generated ID), Rakuten ID, information linked to Rakuten ID*1, device usage information
Troubleshooting-related operations such as dealing with equipment faults, system failure and service-related incidents Usage and configuration status of the App, browsing history, purchase history, geolocation information*2, device ID, Rakuten ID and password, information linked to Rakuten ID*1
Responding to customer inquiries
  • Operations related to customer inquiries, opinions, etc.
  • Guidance on procedures for using Rakuten Group services, after-sales service and customer support (e.g., provision of necessary information)
Usage and configuration status of the App, device ID, browsing history, purchase history, geolocation information*2, advertisement ID*3, cookie (randomly-generated ID), Rakuten ID, information linked to Rakuten ID*1, device usage information, description of customer inquiry
For Rakuten Group's investment analysis (Preparation of statistics for investment and management analysis and use of analysis results) Usage and configuration status of the App, device ID, browsing history, purchase history, geolocation information*2, advertisement ID*3, cookie (randomly-generated ID), Rakuten ID, information linked to Rakuten ID*1, device usage information

*1 Name, address, phone number, date of birth, sex, email address, description of service currently under contract, Rakuten ID log-in information, customer registration information, etc.
*2 If permission to transmit geolocation information is turned off in your mobile phone settings, geolocation information will not be transmitted. Unless we have obtained your consent, we will use the geolocation information that we have obtained in a sufficiently anonymized state and will not use it in a manner linked to personal information.
*3 Individuals are not identifiable by advertisement ID. You can configure the settings to cease the transmission of advertisement ID in the device's settings menu.

2)Provision of information to other third parties

In addition to 1), when we outsource all or part of our operations in conjunction with the management and operation of the App and the provision of other services, etc., we may provide personal data retained by us to the outsourcee.

Of note, we may provide personal data retained by us to third parties after processing such personal data in a manner that makes individuals unidentifiable.

4. Information obtained by information-gathering module, etc.

An information-gathering module* that has the function of obtaining user information is embedded in the App. As described below, we will obtain user information from each information-gathering module.

Of note, user information may be stored in the server managed by the information-gathering module provider. Such user information will be used within the scope of the purpose of use stated in the respective privacy policies established by information-gathering module providers.

* Information-gathering module is a series of programs embedded and used in an application provided by an information-gathering module provider other than Rakuten Mobile, which have the function for obtaining user information.

Information-gathering module provider User information to be obtained Link to URL of privacy policy
NetVelocity PTE Ltd. Usage and configuration status of the App, geolocation information, browsing history, device usage information http://netvelocity.net/Privacy_Policy_TermsofService.html
Rakuten, Inc. Usage and configuration status of the App https://privacy.rakuten.co.jp/english/

5. Your consent to us obtaining and using user information

When you use the App, we shall obtain your consent for handling user information in accordance with Handling of Personal Information established by us as well as this Policy.

6. Cease of use of user information

The App allows you (i.e., the user) to stop the following user information from being obtained and used by performing the prescribed steps of your own accord.

Geolocation information: Please turn off the geolocation information settings in the device's settings menu or the geolocation information settings in the settings menu in the App.

If you wish to stop user information from being obtained and used other than the information referred to above, please uninstall the App of your own accord. Of note, even after you have uninstalled the App, we may use user information obtained by us before you uninstalled the App within the scope of the purposes of use prescribed in this Policy; however, such information will be deleted without delay by an appropriate method after the purpose of use has been fulfilled.

7. Inquiry counter

  • If you have any opinions, questions, complaints or other inquiries relating to the handling of user information, please contact the following inquiry counter.

  • Rakuten Mobile Communication Center

    TEL: 050-5434-4653

  • Operating hours: From 9:00 to 20:00 (open seven days a week, 365 days a year)

8. Revision of this Policy

From time to time, in order to comply with changes in applicable laws/regulations or for legitimate business purposes, etc., we may revise this Policy, in which case such revisions will be posted on our website or in the App. However, if the revision requires the user's consent pursuant to laws/regulations, we shall obtain consent from you, the user, by the method prescribed by us.

Revised: April 8, 2020