Handling of Personal Information for "Rakuten Link" Application

  • *The original of this policy shall be in Japanese and an English translation is for reference purpose only

Rakuten Mobile, Inc. (hereinafter "Rakuten Mobile" or "we") hereby sets forth the privacy policy for handling user information* including personal information about you (i.e., the customer) in the smartphone application provided by Rakuten Mobile named "Rakuten Link" (hereinafter "App") as follows (hereinafter "Policy").

* User information refers to all information about you, i.e., the customer who uses the service.

1. User information to be gathered, method of gathering and purposes of use

In order to fulfill the following purposes of use, we will obtain user information automatically or based on what you input through the App.

Purpose of use User information Method of gathering
Authentication, identification account transfer, etc. Rakuten ID and password, phone number, email address, device ID, Facebook ID, etc. Obtained by your input
If you are using the automatic friend addition function, to search other users who are acquaintances or potential acquaintances and register or recommend them as friends, and to prevent improper use Information contained in address book*1 Automatically obtained by the App
Facilitation of use of the App and communication among customers The following profile information set up in the App
  • Image
  • Name
  • Comment
  • Geolocation information of device (GPS geolocation information, wireless access point (WAP) geolocation information, geolocation information estimated by using base station information and/or Bluetooth geolocation information with an accuracy in the range of around a couple of meters; hereinafter the same)*2
  • Geolocation information selected on map
  • Email address
  • Date of birth, etc.
  • *If you wish to cease the transmission of profile information, you can do so by deleting such information in the settings of the App.
Automatically obtained by the App
To display read/unread status to sender of message Information on whether the message received by the App has been read Automatically obtained by the App
Acquisition of backup for model change, etc. History of incoming/outgoing calls, history of messages sent/received Automatically obtained by the App
Provision of services using geolocation information and optimal services, operations to provide information that helps improve services Geolocation information*2, advertisement ID*3 Automatically obtained by the App
Improvement of quality of camera and video calls and improvement of functionality such as effects provided by the App Information on TrueDepth API provided by Apple
* This information will be used only for real-time processing and will not be stored on a server or shared with any third party.
Automatically obtained by the App
Research and analysis of usage status of the App or services, improvement of the App or services Usage and configuration status of the App, browsing history, purchase history, geolocation information*2, advertisement ID*3, information on usage status of the App*4, information on use of various functions, information on website browsing Automatically obtained by the App
Operations related to marketing and advertising activities, use of behavioral targeting advertisements Account identifier notified when the App is launched*5, device ID, information on device used by you, browsing history, purchase history, geolocation information*2, advertisement ID*3, information on usage status of the App*4, cookie (randomly-generated ID) Automatically obtained by the App
Information related to conversations with the in-App ChatBot. Obtained by your input
Questionnaires/campaigns and drawing of lots, shipment of prizes, shipment of purchased products, etc. related to such questionnaires/campaigns Name, address, phone number, email address, sex, date of birth, etc. Obtained by your input
Execution of necessary measures against spam messages, etc., prevention of improper use of services and investigation in the event of such improper use Information provided by using the App's spam message reporting function (phone number of senders of spam message, content of message received (including attached files such as images), reason for reporting) Automatically obtained by the App triggered by customer operation
Device ID, IP address during use of the App, browser type, browser language and other information, advertisement ID*3, some information on equipment (e.g., operating system, computer name, language settings) Automatically obtained by the App
Troubleshooting-related operations such as dealing with equipment faults, system failure and service-related incidents Usage and configuration status of the App, browsing history, purchase history, geolocation information*2, advertisement ID*3, device ID, information on usage status of the App*4, cookie (randomly-generated ID) Automatically obtained by the App
Rakuten IDs and passwords, information linked to Rakuten IDs*6, and information related to conversations with the in-App ChatBot. Obtained by your input
Operations related to customer inquiries Customer inquiries, phone numbers, email addresses, device model information, operating system information, and information related to conversations with the in-App ChatBot. Obtained by your input

*1 Address book information will be used only for searching other users who are acquaintances or potential acquaintances and registering or recommending them as friends, and for preventing improper use.
*2 If permission to transmit geolocation information is turned off in your mobile phone settings, geolocation information will not be transmitted. Unless we have obtained your consent, or unless it is predictable that your geolocation information will be obtained/used judging from the context, we will use the geolocation information that we have obtained in a sufficiently anonymized state and will not use it in a manner linked to personal information.
*3 Individuals are not identifiable by advertisement ID. You can configure the settings to cease the transmission of advertisement ID in the device's settings menu.
*4 Information subject to secrecy of communications and exchanges about unpublished contents among you and other customers, etc. will not be viewed/used by us unless we have your consent.
*5 This is an identification number set arbitrarily by us with respect to each user. It does not include personal information such as your name and contact information.
*6 This includes name, address, phone number, date of birth, sex, email address, description of service currently under contract, Rakuten ID log-in information, customer registration information, etc.

2. Alteration of purposes of use

In cases where any purpose of use of user information is to be altered, the purpose of use shall not be altered to the extent that the pre-altered purpose of use is reasonably deemed to have become irrelevant.

Of note, in cases where such user information is to be used beyond the extent necessary for fulfilling the purposes of use referred to above, we will clarify the purpose of use and obtain your prior consent each time.

3. Third-party provision

1) Provision of information to Rakuten Group

Comprised of Rakuten, Inc. (hereinafter "Rakuten") and its subsidiaries and affiliates, the Rakuten Group provides many different kinds of services. We may provide information to the Rakuten Group as follows, to enable you to use such Rakuten Group services in a convenient and comfortable manner.

  • a.Scope of Rakuten Group
  • The Rakuten Group consists of Rakuten and its subsidiaries and affiliates. Click here for the list of major Group companies.
  • b.Purpose of third-party provision and personal data to be provided
  • The purpose of third-party provision of personal data to the Rakuten Group and the scope of personal data to be provided (excluding personal data subject to secrecy of communications) are as described in the table below.
Purpose of third-party provision Personal data to be provided
Operation and management of Rakuten Membership information and Rakuten Super Points Device ID, Rakuten ID, information linked to Rakuten ID*1, browsing history, purchase history, information on use of various functions, information on usage status of the App*2
Contract screening (Operations related to contract screening and credit examination, etc. for Rakuten Group services) Device ID, Rakuten ID, information linked to Rakuten ID*1, purchase history
Operations related to marketing and advertising activities, use of behavioral targeting advertisements Device ID, information linked to Rakuten ID*1, browsing history, purchase history, geolocation information*3, advertisement ID*4, information on usage status of the App*2
Improvement and provision of services and development of new services:
  • Improvement and provision of existing services and research and development related to new services of Rakuten Group
  • Research and analysis of usage status and purchase history of Rakuten Group services, and provision of necessary information
  • Questionnaire surveys, analysis and utilization of customer satisfaction and evaluation, customization of service and construction of system for providing information for a specific purpose (e.g., recommendation of products)
Device ID, Rakuten ID, information linked to Rakuten ID*1, browsing history, purchase history, geolocation information*3, cookie (randomly-generated ID), information on use of various functions, information on device used by you, information on usage status of the App*2
Troubleshooting-related operations such as dealing with equipment faults, system failure and service-related incidents Usage and configuration status of the App, browsing history, purchase history, geolocation information*3, device ID, Rakuten ID and password, information linked to Rakuten ID*1, information on usage status of the App*2
Responding to customer inquiries
  • Operations related to customer inquiries, opinions, etc.
  • Guidance on procedures for using Rakuten Group services, after-sales service and customer support (e.g., provision of necessary information)
Device ID, Rakuten ID, information linked to Rakuten ID*1, browsing history, purchase history, geolocation information*3, cookie (randomly-generated ID), information on use of various functions, information on device used by you, information on usage status of the App*2, description of customer inquiry
For Rakuten Group's investment analysis (Preparation of statistics for investment and management analysis and use of analysis results) Device ID, Rakuten ID, information linked to Rakuten ID*1, browsing history, purchase history, geolocation information*3, cookie (randomly-generated ID), information on use of various functions, information on device used by you, information on usage status of the App*2

*1 This includes name, address, phone number, date of birth, sex, email address, description of service currently under contract, Rakuten ID log-in information, customer registration information, etc.
*2 Information subject to secrecy of communications and exchanges about unpublished contents among you and other customers, etc. will not be viewed/used by us unless we have your consent.
*3 If permission to transmit geolocation information is turned off in your mobile phone settings, geolocation information will not be transmitted. Unless we have obtained your consent, we will use the geolocation information that we have obtained in a sufficiently anonymized state and will not use it in a manner linked to personal information.
*4 Individuals are not identifiable by advertisement ID. You can configure the settings to cease the transmission of advertisement ID in the device's settings menu.

2) Provision of information to other third parties

In addition to 1), we may provide personal data retained by us to third parties, as shown in the table below. When we outsource all or part of our operations in conjunction with the management and operation of the App and the provision of other services, etc., we may provide personal data retained by us to the outsourcee.

Of note, in addition to the following, we may provide personal data retained by us to third parties after processing such personal data in a manner that makes individuals unidentifiable.

Purpose of providing personal data Item of personal data to be provided Recipient
To display your profile information on the App to other customers using the App The following profile information set up in the App
  • Image
  • Name
  • Comment
Other customers using the App (including companies, etc. that operate an official account)
To display read/unread status to sender of message Information on whether the message received by the App has been read Sender of message
To provide information to identify you in cases where you use a service provided in collaboration with a third party Internal identifier automatically issued by Rakuten Mobile for linking your user information with such service, advertisement ID*1, some information on equipment (language settings, etc.), attribute information Service provider

*1 Individuals are not identifiable by advertisement ID. You can configure the settings to cease the transmission of advertisement ID in the device's settings menu.

4. Information obtained by information-gathering module, etc.

An information-gathering module* that has the function of obtaining user information is embedded in the App. As described below, we will obtain user information from each information-gathering module.

Of note, user information may be stored in the server managed by the information-gathering module provider. Such user information will be used within the scope of the purpose of use stated in the respective privacy policies established by information-gathering module providers.

* Information-gathering module is a series of programs embedded and used in an application provided by an information-gathering module provider other than Rakuten Mobile, which have the function for obtaining user information.

Information-gathering module provider User information to be obtained Link to URL of privacy policy
Rakuten, Inc. Information on usage status of the App https://privacy.rakuten.co.jp/english/
NetVelocity PTE Ltd. Information on usage status of the App, geolocation information, information on device used by you http://netvelocity.net/Privacy_Policy_TermsofService.html

5. Your consent to us obtaining and using user information

When you use the App, we shall obtain your consent for handling user information in accordance with Handling of Personal Information established by us as well as this Policy.

6. Cease of use of user information

The App allows you (i.e., the user) to stop the following user information from being obtained and used by performing the prescribed steps of your own accord.

Geolocation information: Please turn off the geolocation information settings in the device's settings menu or the geolocation information settings in the settings menu in the App.

If you wish to stop user information from being obtained and used other than the information referred to above, please uninstall the App of your own accord. Of note, even after you have uninstalled the App, we may use user information obtained by us before you uninstalled the App within the scope of the purposes of use prescribed in this Policy; however, such information will be deleted without delay by an appropriate method after the purpose of use has been fulfilled.

7. Inquiry counter

  • If you have any opinions, questions, complaints or other inquiries relating to the handling of user information, please contact the following inquiry counter.

  • Rakuten Mobile Communication Center

    TEL: 050-5434-4653

  • Operating hours: From 9:00 to 20:00 (open seven days a week, 365 days a year)

8. Revision of this Policy

From time to time, in order to comply with changes in applicable laws/regulations or for legitimate business purposes, etc., we may revise this Policy, in which case such revisions will be posted on our website or in the App. However, if the revision requires the user's consent pursuant to laws/regulations, we shall obtain consent from you, the user, by the method prescribed by us.

Revised: October 9, 2020