Rakuten Mobile to Offer the Powerful iPhone 12 Lineup, AirTag, AirPods Pro, and More Apple Products Starting April 30

- Rakuten UN-LIMIT support also coming to all iPhone models running iOS 14.4 and later

Tokyo, April 22, 2021 - Rakuten Mobile, Inc. today announced that Apple devices including the popular iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, iPhone 12 mini and iPhone SE will be available for purchase from Rakuten Mobile starting April 30, 2021. Additionally, Rakuten Mobile will support all iPhone models running iOS 14.4 and later*1,2 soon.

The powerful iPhone 12 lineup and affordable iPhone SE will be available for pre-order online from the Rakuten Mobile website beginning at 9:00 p.m. on April 23, with pre-orders starting in stores from opening time on Saturday, April 24. Availability begins on Friday, April 30*3. All five iPhone models will be available for purchase individually or with a Rakuten UN-LIMIT VI contract*4.

Rakuten Mobile, Inc. Representative Director, Chairman and CEO Mickey Mikitani commented, “Rakuten Mobile is committed to providing our customers with only the best. We’re very excited to now offer the latest Apple products, including the powerful and durable iPhone 12 lineup, giving our customers a new way to enjoy the Apple ecosystem of products and services that many of them already love today. Powered by our fully virtualized cloud-native mobile architecture, our simple, low-cost mobile service gives customers flexible and affordable payment plans. With the combined strengths of the Rakuten Ecosystem and our membership program, we will offer an unparalleled mobile service for iPhone users.”

About the five iPhone models available from Rakuten Mobile
Featuring a sophisticated design, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, and iPhone 12 mini boast unparalleled camera systems, the Ceramic Shield front cover, edge-to-edge Super Retina XDR displays for a more immersive viewing experience, support for 5G*5, and the Apple-designed A14 Bionic chip, the fastest chip in a smartphone. Rakuten Mobile will also be offering the recently announced iPhone 12 and iPhone 12 mini in a stunning new purple finish*6.

In addition to the iPhone 12 lineup, Rakuten Mobile will also offer the affordable and advanced iPhone SE (2nd generation), all-new AirTag, a private and secure way to locate the items that matter the most, AirPods Pro with immersive sound, and a variety of Apple-designed accessories including leather and silicone iPhone cases with MagSafe, and the MagSafe Charger, offering a high-powered wireless charging experience that easily snaps onto iPhone 12 models.

Powered by cutting-edge technology, Rakuten Mobile will continue to expand coverage for its network nationwide to offer a wide variety of products and new services that leverage the Rakuten Ecosystem and Rakuten Points loyalty program, delivering greater levels of convenience and comfort to customers.

*1 Information about each iPhone model and the functions they support, will be released on the product page on the Rakuten Mobile website after iPhone becomes available from Rakuten Mobile.
*2 Rakuten Mobile recommends that customers update to the latest version of iOS when using an iPhone with Rakuten Mobile's service. Please visit this page for more information: https://network.mobile.rakuten.co.jp/product/byod/ (*Japanese page)
*3 iPhone will only be available from certain Rakuten Mobile stores.
*4 For more information about Rakuten UN-LIMIT VI, please visit: https://global.rakuten.com/corp/news/press/2021/0129_01.html
*5 5G service is available in certain areas only. 5G service area to be gradually expanded.
*6 Pre-orders for the new purple iPhone 12 and iPhone 12 mini will start from 9:00 a.m. on April 24 online and from 9:00 p.m. on April 23 in stores. Please confirm the operating hours of the store from the store page.

 * The company names, product and service names in this press release are the trademarks or registered trademarks of their respective owners.
* Apple, the Apple logo, Apple Music, iPad, iPhone, AirPods Pro, iTunes and Safari are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
* iPhone is a trademark or registered trademark of Aiphone Co., Ltd. and is used under license.
* App Store, AppleCare, iCloud and iTunes Store are service marks of Apple Inc.
* iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
* Retina is a trademark of Apple Inc. 

*Please note that the information contained in press releases is current as of the date of release.

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