Rakuten Mobile Surpasses 8.5 Million Subscribers

Tokyo, February 28, 2025 – Rakuten Mobile, Inc. today announced that its total number of subscribers has surpassed 8.5 million as of February 27, 2025, approximately five years since the company’s full-scale launch as a mobile network operator (MNO)^*1. In addition, the Spring Sales Campaign targeting 5- to 25-year-olds resulted in a 50% increase in contracts for users 18 and under, and a 40% increase for those 25 and under compared to the previous year^*2.

Since the full-scale launch of its mobile carrier service in April 2020, Rakuten Mobile has continued on its mission to democratize the mobile industry, surpassing 8.5 million subscribers in just less than five years. The company offers an affordable and simple service plan, the Rakuten Saikyo Plan, and has continued to improve its network quality. As a result, Rakuten Mobile ranked first in the 2024 Oricon Customer Satisfaction Survey of Mobile Carriers for the second consecutive year^*3.

In 2024, Rakuten Mobile launched a series of new programs designed to provide affordable mobile services to a broad range of customers: the Saikyo Family Program, Saikyo Youth Program, Saikyo Kids Program and Saikyo Senior Program. Starting February 14, 2025, the company launched the New Life Kickstart campaign for customers aged 19 to 25 who sign up for the Rakuten Saikyo Plan, and the Student Boost campaign for customers aged 5 to 18, offering up to 14,000 yen worth of Rakuten Points for each subscriber. By applying for this campaign, customers enrolled in the Saikyo Family Program with data usage under 3GB can effectively use the plan for free for one year through point rebates^*4*5. Subscriptions have notably increased since the campaign's launch, particularly among the younger generation aged 25 and under.

Rakuten Mobile will continue its efforts to improve network quality and expand its range of services so that all customers can enjoy best-in-class mobile services anywhere in Japan.

Website
Rakuten Mobile official site 

Notes
*1 The 8.5 million subscribers number includes Rakuten Saikyo Plan, Rakuten Saikyo Plan Business, Rakuten Turbo, Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE) service customers as of February 27, 2025. The number of subscribers in this press release includes BCP customers. (BCP is the B2B pricing plan for Business Continuity Plan purposes.) The total number of subscribers, excluding BCP lines, for MNO and MVNE combined is 8.28 million. The number of MNO subscribers (excluding BCP, MVNO and MVNE) is 7.62 million.
*2 Year-on-year comparison of the net increase in Rakuten Saikyo Plan subscribers between February 14 and February 27.
*3 2024 Oricon Customer Satisfaction Survey of Mobile Carriers
https://corp.mobile.rakuten.co.jp/english/news/press/2024/1202_01/  (Rakuten Mobile press release)
https://life.oricon.co.jp/information/787/ (Japanese page)
*4 For more information about each campaign, please visit the campaign pages linked below.
New Life Kickstart campaign: https://network.mobile.rakuten.co.jp/campaign/new-life/ (Japanese page)
Student Boost campaign: https://network.mobile.rakuten.co.jp/campaign/student-campaign/ (Japanese page)
*5 Essentially free refers to the price taking into account points awarded at a later date upon fulfilling the campaign conditions, and differs from the actual amount paid.

*Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.