Rakuten Mobile and U-NEXT Partner to Deliver Unlimited Data and Entertainment with “Rakuten Saikyo U-NEXT” Package

- Leading Japanese streaming platform U-NEXT will deliver Japan’s No.1 selection of unlimited streaming titles to Rakuten Mobile customers
- Early bird campaign: First month available for essentially 2,000 yen (2,200 yen with tax)

Tokyo, June 23, 2025 – Rakuten Mobile, Japan’s newest and most modern mobile network, and U-NEXT Co., Ltd., a leading Japanese streaming platform offering Japan's largest collection of unlimited streaming titles, today announced they have signed a Memorandum of Understanding to form a business alliance, beginning with the launch of “Rakuten Saikyo U-NEXT.”^*1 This new package combines Rakuten Mobile's unlimited data plan with U-NEXT's premium content, providing customers with an unparalleled mobile entertainment experience.

Applications will open from October 2025 on the Rakuten Mobile official website, at Rakuten Mobile shops and via the official Rakuten Mobile store on Rakuten Ichiba^*2.

For a monthly fee of 3,880 yen (4,268 yen including tax), subscribers will receive both unlimited mobile data and unlimited access to U-NEXT’s extensive content library, ranging from blockbuster movies and popular TV dramas to live music. Plus, the package includes access to over 200 magazines and over 3,000 children’s books^*3*4. Starting around October, subscribers will also be able to enjoy select soccer matches from U-NEXT’s Soccer Pack, at no additional cost^*5.

Mickey Mikitani, Chairman and CEO of Rakuten Group, commented, "Rakuten Mobile is committed to providing our customers with the best possible mobile experience at an affordable price. We’ve already expanded our network coverage area and enhanced its quality and speed. Now partnering with U-NEXT allows us to deliver on that commitment by offering something truly unique: unlimited data combined with unlimited entertainment with Rakuten Saikyo U-NEXT."

Yasuhide Uno, President and CEO of U-NEXT Holdings, commented: "We're excited to partner with Rakuten Mobile to launch Rakuten Saikyo U-NEXT. This collaboration combines their high-speed, unlimited mobile service with our wide range of entertainment, making it easier than ever for customers to enjoy entertainment as part of their everyday lives.”

With Rakuten Saikyo U-NEXT, Rakuten Mobile subscribers gain even more benefits. Existing perks already include access to digital content like Rakuten Magazine and Rakuten Music, as well as Rakuten Link, Rakuten Mobile's communication app, and international roaming. Additionally, customers can unlock even greater savings through Rakuten Mobile's popular programs, including the Saikyo Youth Program and the Saikyo Kids Program^*6.

To mark the arrival of the new package, Rakuten Mobile is launching the U-NEXT Early Access campaign starting June 23, 2025. This limited-time offer gives Rakuten Saikyo Plan subscribers the chance to try unlimited data and U-NEXT access for essentially just 2,000 yen (2,200 yen including tax) for the first month^*7-12. As an added bonus, subscribers will receive an additional 1,200 points from U-NEXT^*13.

Rakuten Mobile and U-NEXT will continue to innovate and deliver new and exciting entertainment experiences to customers across Japan.

U-NEXT Early Access Campaign Page:
https://network.mobile.rakuten.co.jp/campaign/unext/ (*Japanese page)

Rakuten Saikyo U-NEXT Overview:

Notes:
*1 To provide services fairly, restrictions on transmission speed may be implemented. Additionally, transmission speeds may slow depending on the environment in use at the time.
*2 If the applicant is under 18 years old, a parental consent form must be submitted to both Rakuten Mobile. Furthermore, a contract for "Anshin Control by i-Filter" is required.
*3 Some content may require additional fees.
*4 Monthly fee when the Saikyo Family Program is applied.
*5 Details will be announced when Rakuten Saikyo U-NEXT begins.
*6 If the Saikyo Kids Program is applied, there will be a uniform discount of 110 yen.
*7 The U-NEXT Early Access campaign offers 968 Rakuten Points back each month to Rakuten Saikyo Plan subscribers who are new to U-NEXT, for up to four months for usage from June to September. Combined with the 31-day free trial of U-NEXT, the first month is essentially 2,000 yen (2,200 yen including tax).
*8 Discounted rate applies for the first month; subsequent months are essentially 3,990 yen (4,389 including tax).
*9 Rakuten Points awarded are limited-time points valid for 6 months. 
*10 The 31-day U-NEXT free trial is only available to customers who are registering with U-NEXT for the first time.
*11 “Essentially” refers to the price taking into account points awarded at a later date upon fulfilling the campaign conditions, and differs from the actual amount paid.
*12 Campaign dates are subject to change.
*13 Rakuten Saikyo U-NEXT subscribers are not eligible for the 1,200 U-NEXT points after the campaign ends.

*U-NEXT is a trademark or registered trademark of U-NEXT Holdings Co., Ltd. Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.

About U-NEXT
U-NEXT is Japan's leading video streaming platform, currently providing the largest volume of SVOD content in Japan (Source: May 2025, GEM Partners). In addition to an extensive inventory of movies, live-action series, and anime available for on-demand streaming, U-NEXT also provides live streaming of music concerts and stage productions.

In 2024, U-NEXT entered into an exclusive seven-year partnership with the Premier League, securing its position as the home of the greatest top-tier live sports, including European football, golf, martial arts, tennis, and more. In addition to streaming video, U-NEXT also offers e-manga, e-books and e-magazines, providing a unique entertainment experience where users can seamlessly enjoy e-publications, video content, live sports, live concerts, and more within a single application.

Following the service integration of Paravi in July 2023, U-NEXT has established a direct pipeline to local variety and scripted dramas from Japan's leading terrestrial channels TBS and TV Tokyo. In 2024 U-Next partnered with Warner Bros. Discovery to launch the Max service on U-NEXT, and to distribute Japanese content globally via Max's platforms.

About Rakuten Mobile
Rakuten Mobile, Inc. is a Rakuten Group company responsible for mobile communications, centered on its mobile network operator (MNO) business. Through continuous innovation and the deployment of advanced technology, Rakuten Mobile aims to redefine expectations in the mobile communications industry in order to provide appealing and convenient services for diverse customer needs.