Rakuten Mobile Surpasses 9 Million Subscribers

Tokyo, July 7, 2025 – Rakuten Mobile, Japan’s newest and most modern mobile network, today announced that its total number of subscribers has surpassed 9 million as of July 7, 2025^*1. Driven by initiatives tailored to a wide range of customers, new subscriptions at Rakuten Mobile stores have increased by approximately 20% year-on-year (YoY) ^*2.

Celebrating its fifth anniversary this April, Rakuten Mobile continues on its mission to democratize the mobile industry, building on the progress made since its full-scale launch in April 2020. The company has expanded its nationwide coverage, enhanced communication quality and speed, and offers unlimited data through the Rakuten Saikyo Plan^*3.

In 2024, Rakuten Mobile launched a series of new programs designed to provide even more affordable mobile services to a broader range of customers: The Saikyo Family Program, Saikyo Youth Program, Saikyo Kids Program and Saikyo Senior Program. As a result, the number of new subscribers and subscribers switching from other mobile carriers is steadily increasing. In addition, from October 2025, Rakuten Mobile will begin offering the Rakuten Saikyo U-NEXT package, providing customers with an unparalleled mobile entertainment experience. The U-NEXT Early Access campaign, running until September 30, 2025, gives subscribers the chance to try unlimited data and U-NEXT access, and has already contributed to subscriber growth^*4.

Rakuten Mobile is committed to providing a seamless experience for customers of all nationalities. Rakuten Mobile stores offer comprehensive multilingual support, as well as multilingual versions of key materials such as Rakuten Saikyo Plan leaflets and essential documents for contracting.

This focus on accessibility has resonated strongly with international residents, who now represent 25% of all new subscriptions at Rakuten Mobile stores. As a result, the total number of subscriptions at Rakuten Mobile stores has increased by approximately 20% compared to last year^*2. Recognizing the key role of Rakuten Mobile stores in driving subscriber growth, the company plans to expand the number of stores nationwide in 2025.

Rakuten Mobile will continue its efforts to improve network quality and deliver even more convenient services to all customers.

Website
Rakuten Mobile official site

Notes
*1 Includes Rakuten Saikyo Plan, Rakuten Saikyo Plan Business, Rakuten Turbo, Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE) service customers as of July 7, 2025. The number of subscribers in this press release includes BCP customers. The total number of subscribers, excluding BCP lines, for MNO, MVNO and MVNE combined is 8.85 million. The number of MNO subscribers (excluding BCP, MVNO and MVNE) is 8.2 million.
*2 Year-over-year comparison of Rakuten Mobile store subscription numbers from January 1 to May 31.
*3 To provide services fairly, restrictions on transmission speed may be implemented. Additionally, transmission speeds may slow depending on the environment in use at the time.
*4 Campaign dates are subject to change.

*U-NEXT is a trademark or registered trademark of U-NEXT Holdings Co., Ltd. Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.