Rakuten Mobile Launches Rakuten Saikyo U-NEXT from October 1

Tokyo, September 30, 2025 – Rakuten Mobile, Japan’s newest and most modern mobile network, today announced the launch of Rakuten Saikyo U-NEXT on the Rakuten Mobile official website and at Rakuten Mobile stores starting at 6 p.m. on October 1, 2025.^*1 To commemorate the launch of the new plan, subscribers who sign up between October 1, 2025, and January 31, 2026, will be able to access Rakuten Saikyo U-NEXT at a promotional rate of 2,980 yen per month (3,278 yen including tax) throughout the campaign period.^*2

In recent years, rising electricity rates, procurement costs and labor expenses have contributed to increased mobile fees, placing an ever-greater burden on household budgets due to inflation. In light of this situation, Rakuten Mobile remains committed to supporting customers’ daily life by continuing to provide low-cost, unlimited service.

Rakuten Saikyo U-NEXT offers subscribers unlimited mobile data and unlimited access to U-NEXT's vast content library for a monthly fee of 3,980 yen (4,378 yen including tax). This includes video content such as sports, movies, dramas and live music, as well as digital publications like magazines and children's books, all without data restrictions. Additionally, several matches from the U-NEXT Soccer Pack are available monthly at no extra charge.^*3*4

U-NEXT accounts can also be shared by up to four users at no extra charge, ensuring each family member can access their favorite content.^*5 Customers can unlock even greater savings through Rakuten Mobile's popular programs, including the Saikyo Family Program, Saikyo Youth Program, Saikyo Kids Program and Saikyo Senior Program.^*6

To mark the arrival of the new plan, Rakuten Mobile is launching the Rakuten Saikyo U-NEXT Start-Dash campaign as well as Rakuten Saikyo U-NEXT Switch campaign exclusively for U-NEXT subscribers.^*7

Rakuten Mobile will continue its efforts to improve network quality and deliver even more convenient services to all customers.

Rakuten Saikyo U-NEXT page:
https://network.mobile.rakuten.co.jp/fee/unext/ (*Japanese page)

Campaign Overview:

1. Rakuten Saikyo U-NEXT Start-Dash Campaign
Entry Period:
Rakuten Mobile official site: From 6:00 a.m. on October 1, 2025 to 11:59 p.m. on January 31, 2026 (JST)
Rakuten Mobile stores: From October 1, 2025 (from the respective store opening hours) to January 31, 2026 (until the respective store closing hours)

Overview:
Customers who subscribe to Rakuten Saikyo U-NEXT during the designated campaign period will be eligible for a promotional monthly rate of 2,980 yen (3,278 yen including tax).

2. Rakuten Saikyo U-NEXT Switch Campaign (*U-NEXT Subscribers Only)
Entry Period:
Rakuten Mobile official site: 6:00 a.m. on October 1, 2025 (JST)
Rakuten Mobile stores: October 1, 2025 (from the respective store opening hours)

Overview:
Customers switching from the U-NEXT monthly plan to Rakuten Saikyo U-NEXT will be awarded 2,189 Rakuten Points.^*8*9*10

Notes:
*1 Restrictions on transmission speed may be applied to provide services fairly. Additionally, transmission speeds may slow depending on the environment in use at the time.
*2 Once the campaign concludes, the monthly fee for Rakuten Saikyo U-NEXT will revert to its regular price of 3,980 yen (4,378 yen including tax).
*3 These benefits are inherent to the U-NEXT monthly plan and are applicable not only to Rakuten Saikyo U-NEXT but also across the broader U-NEXT service.
*4 Availability of matches for streaming may vary or be limited depending on the schedules and circumstances of the 10 leagues.
*5 Account sharing is strictly limited to family members residing within the same household as the primary contract holder.
*6 A uniform discount of 100 yen (110 yen including tax) will be applied to each program.
*7 Campaign dates are subject to change.
*8 Eligible to customers who have an active U-NEXT monthly plan subscription at the time they commence using Rakuten Saikyo U-NEXT.
*9 The special offer does not apply during the 31-day free trial period of U-NEXT.
*10 Rakuten Points awarded are limited-time points valid for 6 months.

*U-NEXT is a trademark or registered trademark of U-NEXT Holdings Co., Ltd. Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.