Rakuten Mobile Releases New Original 5G Smartphone: Rakuten BIG s

Tokyo, April 19, 2021 - Rakuten Mobile, Inc. today announced the release of the Rakuten BIG s, a new original 5G-compatible smartphone available for purchase from the Rakuten Mobile website from 9:00 a.m. on April 21, 2021, and in selected stores from mid-May. The Rakuten BIG s will be available in three colors: black, white and crimson red. It will retail at 50,980 yen (tax included)^*1.

The Rakuten BIG s is more compact than the Rakuten BIG^*2 released in September 2020 and comes fitted with a quad AI camera, including a telephoto camera and maximum resolution of 48 megapixels, as well as an approximately 6.4-inch OLED display. With the Rakuten BIG s, customers can enjoy Rakuten Mobile’s 5G service^*3 in supported areas^*4. As with other Rakuten Mobile original smartphones, the Rakuten BIG s supports eSIM and is SIM lock free.

The Rakuten BIG s features a quad AI camera ideal for a broad range of photography needs. The cameras include a telephoto camera with a 2x optical zoom (approx. 8 megapixels), an ultra wide-angle camera ideal for photographing scenery (approx. 8 megapixels), as well as a wide-angle camera for capturing a variety of scenes from everyday life in high resolution (approx. 48 megapixels). In addition, a depth-sensing camera allows for photos with just the right amount of background blur. Customers can also enjoy videos and games on the device’s large (approximately 6.4-inch) and vividly immersive OLED display. And with facial recognition, an in-display fingerprint sensor, IPX7 and IP6X ratings for water and dust resistance, and a 3,900mAh large-capacity battery, the Rakuten BIG s is equipped to handle just about any situation.

The Rakuten BIG s also features the Rakuten Browser (beta version)^*5 mobile browser pre-installed. The Rakuten Browser is not limited to Rakuten Mobile users but available to all users, and offers high-speed browsing and a variety of functions, including dark mode^*6 and private browsing. Planning is currently underway to offer Rakuten Points rewards to customers using the app and to add new convenient functions through collaboration with other Rakuten Group services.

Product specifications

Price and sales channels

・Available online from April 21, 2021 from 9:00 a.m.
・Available at selected Rakuten Mobile stores from mid-May
・Available at these select Rakuten Mobile store locations: Futakotamagawa Store, Ikebukuro Higashiguchi Store, Shibuya Koen-dori Store, Ebisu Store, Ginza Store, Kawasaki Zero Gate Store, Nagoya Sakae Store, Shinsaibashi Store, Kobe Sannomiya Center Gai Shopping Street 2-Chome Store, Kobe Sannomiya Center Plaza Store, Kyoto Shijo-dori Store, Fukuoka Tenjin Nishi-dori Store, Sendai Ichibancho Store and Pole Town Sapporo Store.
・Price: 50,980 yen (tax included)

*The Rakuten Big s will be available for purchase from the time of each respective store location’s opening.
*Availability at additional Rakuten Mobile store locations to be determined.

*1 The crimson red Rakuten Big s will be available online and in stores from May or later, and the black Rakuten Big s will be available from June or later.
*2 Rakuten BIG was released on September 30, 2020. The device features an approximately 6.9-inch screen, with a size of 174mm x 80mm x 9mm and weight of 227g. For more details, please visit the following site: https://network.mobile.rakuten.co.jp/product/smartphone/rakuten-big/ (Japanese only)
*3 5G service is available in certain areas only. Service area to be expanded gradually. For more details, please visit the following site: https://network.mobile.rakuten.co.jp/area/5g_area/ (Japanese only).
*4 4G service can be used both in the Rakuten network area and the roaming partner areas.
*5 Currently available on Android only.
*6 The display can be switched from a light color scheme to a dark color scheme.

*The company names as well as the product and service names in this press release are the trademarks or registered trademarks of their respective owners. The product images and screenshots appearing in this release are visualizations. Actual products and screen content may differ from the visualizations above.